Trusting Social Media News: Role of Social Influence and Emotions Using EEG as a Brain Imaging Tool - Inria - Institut national de recherche en sciences et technologies du numérique Accéder directement au contenu
Communication Dans Un Congrès Année : 2020

Trusting Social Media News: Role of Social Influence and Emotions Using EEG as a Brain Imaging Tool

Résumé

Social Networking Sites have been all-pervasive in our lives. With a staggering 296 billion social media users in India itself, social networking sites have a considerable impact in shaping the views and opinions of people. These platforms provide people to not only lend voices to the cause they care for but also enable them to remain regularly updated with the latest news stories related to the cause. However, how social media affect a user’s perception of a particular news feed item lacks clarity. In this paper, we analyze the trustworthiness of the widely circulated news feed items. Specifically, we examine the role of social influence and emotions in deciding social media users’ trustworthiness of feed items by conducting EEG experiments. By demonstrating how the perceived trustworthiness of social media feed items is affected by our neurobiology, our study has significant implications for both information systems research and management. The study also has implications for policymakers and society.
Fichier principal
Vignette du fichier
508267_1_En_41_Chapter.pdf (277 Ko) Télécharger le fichier
Origine : Fichiers produits par l'(les) auteur(s)

Dates et versions

hal-03744792 , version 1 (03-08-2022)

Licence

Paternité

Identifiants

Citer

Gaurav Dixit, Shristi Bose. Trusting Social Media News: Role of Social Influence and Emotions Using EEG as a Brain Imaging Tool. International Working Conference on Transfer and Diffusion of IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.463-474, ⟨10.1007/978-3-030-64861-9_41⟩. ⟨hal-03744792⟩
44 Consultations
77 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More