We propose a new measure of variability in the tail of a distribution by applying a Box-Cox transformation of parameter $p ≥ 0$ to the tail-Gini functional. It is shown that the so-called Box-Cox Tail Gini Variability measure is a valid variability measure whose condition of existence may be as weak as necessary thanks to the tuning parameter p. The tail behaviour of the measure is investigated under a general extreme-value condition on the distribution tail. We then show how to estimate the Box-Cox Tail Gini Variability measure within the range of the data. These methods provide us with basic estimators that are then extrapolated using the extreme-value assumption to estimate the variability in the very far tails. The finite sample behavior of the estimators is illustrated both on simulated and real data.