Industry of the Future (IoF) or Industry 4.0 is bringing a new model of industry wherein it is necessary to acquire new skills by the new generation of engineering students.The following paper pursues as a main objective the design and implementation of a new subject for students of Engineering at the University of Sevilla (Spain). In this subject, fundamentals aspect of PLM business models and engineering relationship are collected, and students are equipped of necessary knowledges and skills to customize PLM tools according to business requirements. As a practical application, students must undertake a real case based on a collaborative engineering study between design and manufacturing areas.To achieve this goal, software architecture is described and provided to students for the management, configuration and industrialization of the data product, as well as the assignment of the tasks necessary to successfully achieve the different milestones involved in the project. This work describes the tools used to implement a practical application: ARAS INNOVATOR as PLM software, a LEGO product as DMU (Digital Mock-Up) and Redmine for project management.