E-Service Culturalization: New Trend in E-Service Design - Inria - Institut national de recherche en sciences et technologies du numérique Access content directly
Conference Papers Year : 2017

E-Service Culturalization: New Trend in E-Service Design

Rasha Tolba
  • Function : Author
  • PersonId : 1025691
Kyrill Meyer
  • Function : Author
  • PersonId : 998570
Christian Zinke
  • Function : Author
  • PersonId : 998526


In this paper, we draw attention to the importance of incorporating aspects of localization into design of e-Services in order to address the differences among e-Services consumers such as linguistic differences, and cultural diversity. In the past, many companies have realized that the idea of promoting an e-Service through a single version of a portal/website is not suitable for all of the potential users or customers. This has led companies to consider new and creative design principles for e-Services, especially those who are in direct interaction with the consumer and act as service provider in a Business-to-Customer (B2C) setting. In this regard, this paper initially reviews the different aspects of service design that highlight the need to include cultural usability aspects in the service design process and successively determines the different cultural dimensions that have a substantial influence in determining the level of e-service localization.
Fichier principal
Vignette du fichier
455531_1_En_40_Chapter.pdf (562.4 Ko) Télécharger le fichier
Origin : Files produced by the author(s)

Dates and versions

hal-01674886 , version 1 (03-01-2018)





Rasha Tolba, Kyrill Meyer, Christian Zinke. E-Service Culturalization: New Trend in E-Service Design. 18th Working Conference on Virtual Enterprises (PROVE), Sep 2017, Vicenza, Italy. pp.444-451, ⟨10.1007/978-3-319-65151-4_40⟩. ⟨hal-01674886⟩
158 View
98 Download



Gmail Facebook X LinkedIn More