An Approach to Discovery of Customer Profiles - Inria - Institut national de recherche en sciences et technologies du numérique Accéder directement au contenu
Communication Dans Un Congrès Année : 2016

An Approach to Discovery of Customer Profiles

Ilona Pawełoszek
  • Fonction : Auteur
  • PersonId : 1022318
Jerzy Korczak
  • Fonction : Auteur
  • PersonId : 1007114

Résumé

The goal of the paper is to present the opportunity of exploiting data analysis methods and semantic models to discover customer profiles from financial databases. The solution to the problem is illustrated by the example of credit cards promotion strategy on the basis of historical data coming from the bank’s databases. The database contains information, personal data, and transactions. The idea is founded on data exploration methods and sematic models. With this purpose in mind, multiple algorithms of clustering and classification were applied, the results of which were exploited to elaborate the ontology and to define the customer profile to be used in decision-making.
Fichier principal
Vignette du fichier
432749_1_En_7_Chapter.pdf (802.04 Ko) Télécharger le fichier
Origine : Fichiers produits par l'(les) auteur(s)
Loading...

Dates et versions

hal-01630536 , version 1 (07-11-2017)

Licence

Paternité

Identifiants

Citer

Ilona Pawełoszek, Jerzy Korczak. An Approach to Discovery of Customer Profiles. 10th International Conference on Research and Practical Issues of Enterprise Information Systems (CONFENIS), Dec 2016, Vienna, Austria. pp.88-99, ⟨10.1007/978-3-319-49944-4_7⟩. ⟨hal-01630536⟩
46 Consultations
249 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More