Client Segmentation of Mobile Payment Parking Data Using Machine Learning
Résumé
This paper addresses the analysis of mobile payment parking data for client segmentation. The transaction data transformation into client-specific attributes is performed from the company data set to achieve the goal. Two clustering algorithms – K-Means and DBScan – are compared for multiple data subsets. For the clustering result interpretation, decision tree representation is used. As a result, the most appropriate combination of the clustering algorithm, its parameters and attribute combination is determined.