This work proposes the development and testing of three machine learning technique for demand forecasting in the automotive industry: Artificial Neural Network (ANN) and two types of Ensemble Learning models, i.e. AdaBoost and Gradient Boost. These models demonstrate the great potential that machine learning has over traditional demand forecasting methods. These three models will be compared to each other on the basis of the coefficient of determination R2 and it will be shown which model has the greatest accuracy.