Privacy Preserving Recommendations for Social Networks - Inria - Institut national de recherche en sciences et technologies du numérique
Communication Dans Un Congrès Année : 2022

Privacy Preserving Recommendations for Social Networks

Résumé

Social recommendation is an advanced service of social networking platforms that is provided to their users. Social recommendation uses profiles and connections to generate personalized suggestions of contents, advertisements, people, pages, or interest groups. Since individual sensitive information is possibly involved in elaborating a recommendation, it may be inferred by an adversary in some situations. In this work, we design a differentially private setting to prevent social recommendations from disclosing sensitive information. Our recommendation system targets users of online social networks by leveraging their attributes and relationships. Unlike other approaches, we rely on both profile similarity and homophily properties. Therefore, our system estimates the frequency of friends who share some attribute values and applies non-negative matrix factorization to derive recommendations such as hobbies, movies. We demonstrate the effectiveness of the proposed approach through experiments on real-world datasets and evaluation according to utility measures.
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Dates et versions

hal-03937249 , version 1 (13-01-2023)

Identifiants

  • HAL Id : hal-03937249 , version 1

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Kamal Macwan, Abdessamad Imine, Michaël Rusinowitch. Privacy Preserving Recommendations for Social Networks. The 9th International Conference on Social Networks Analysis, Management and Security, Nov 2022, Milan, Italy. ⟨hal-03937249⟩
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