There is currently a trend in the Product Development Process (PDP) and Supply Chain (SC) to make this relationship closer and more fluid, presenting a difficulty due to the complexity involved. The complexity of innovation projects can be even more demanding, especially due to the need to launch them in shorter and more assertive terms in the current context of industry 4.0, in which global networks are emphasized in the exchange of information. Given this context, this article aims to conduct a systematic review of the literature exploring the relationship between the PDP and SC. In this way, it was possible to propose a new approach contemplating the conception of the product development process combined with the concepts of the supply chain, such as support for the design and conception of product packaging from an industry in the cosmetics sector. As a result, it was possible to contribute to the existing gap between the integration of these two research areas.