The article presents a case study of Bossard AG, which is an internationally active Swiss fastener technology and logistics company. The example of Bossard AG shows how, by seeking competitive advantage within existing manufacturing supply chains, the traditional meaning of relationships between supply chain participants is changing. In this new model, by simultaneously building a Collaborative Networked Organization and searching for digital competences in the supply chain, there appears a second leader, who is limited to the part of the supply chain for which they are responsible. This results in reshaping the entire supply chain collaboration.