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Communication Dans Un Congrès Année : 2020

Consumer Resistance to Mobile Banking Services: Do Gender Differences Exist?

Résumé

Consumers still experience significant challenges that hinder the adoption of technological innovations. In this study, we draw on three theory-driven barriers to investigate variation in consumer resistance to mobile banking services. Data was collected from 252 consumers in Nigeria. Preliminary findings from the independent t-test suggest that no significant gender differences exist across usage, risk, and image barriers for our sample. We contribute to academic literature by exploring which barriers contribute to the gender gap that has been observed in mobile banking adoption.
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hal-03744816 , version 1 (03-08-2022)

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Kayode A. Odusanya, Olu Aluko, Ayodeji Ajibade. Consumer Resistance to Mobile Banking Services: Do Gender Differences Exist?. International Working Conference on Transfer and Diffusion of IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.162-169, ⟨10.1007/978-3-030-64861-9_15⟩. ⟨hal-03744816⟩
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