Mining the Social Discussions Surrounding Circular Economy: Insights from the Collective Intelligence Shared in Twitter
Résumé
Organisations like UNDP, UNEP, CES and many more along with Fortune 500 companies have been sharing support towards the circular economy in order to bring focus towards long term sustainability. The purpose of this study is to explore the collective intelligence towards circular economy which may help in obtaining greater support from different stakeholders. For this objective, three research questions had been explored by analysing Twitter discussions on circular economy through content and network analysis. The insights reveal that users are discussing about all the three elements of circular economy, i.e., economic benefits, environment impacts and resource scarcity. The polarity of sentiments surrounding these elements of circular economy is also established and explained. Insights also indicate that artificial intelligence is strongly being perceived as a solution for resource optimisation, remanufacturing, re-generation of by-products and many more towards achieving circular economy objectives.
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