Visualising the Knowledge Domain of Artificial Intelligence in Marketing: A Bibliometric Analysis - Inria - Institut national de recherche en sciences et technologies du numérique Accéder directement au contenu
Communication Dans Un Congrès Année : 2020

Visualising the Knowledge Domain of Artificial Intelligence in Marketing: A Bibliometric Analysis

Elvira Ismagiloiva
  • Fonction : Auteur
  • PersonId : 1054650
Yogesh K. Dwivedi
  • Fonction : Auteur
  • PersonId : 999507
Nripendra P. Rana
  • Fonction : Auteur
  • PersonId : 1098368

Résumé

As the number of research outputs in the field of AI in Marketing increased greatly in the past 20 years, a systematic review of the literature and its developmental process is essential to provide a consolidated view of this area. This study conducted a bibliometric analysis for the knowledge domain of AI in Marketing by using 617 research outputs from the Web of Science database from 1992 to 2020. Knowledge maps of AI in marketing research were visualised by employing CiteSpace software.
Fichier principal
Vignette du fichier
497052_1_En_5_Chapter.pdf (387.99 Ko) Télécharger le fichier
Origine : Fichiers produits par l'(les) auteur(s)

Dates et versions

hal-03701761 , version 1 (22-06-2022)

Licence

Paternité

Identifiants

Citer

Elvira Ismagiloiva, Yogesh K. Dwivedi, Nripendra P. Rana. Visualising the Knowledge Domain of Artificial Intelligence in Marketing: A Bibliometric Analysis. International Working Conference on Transfer and Diffusion of IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.43-53, ⟨10.1007/978-3-030-64849-7_5⟩. ⟨hal-03701761⟩
27 Consultations
104 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More