In the context of Artificial Intelligence Ethics, human rights have been commonly invoked as a promising basis for an ethical framework. They have been also promoted as guidelines for Artificial Intelligence and Automatic Decision-making governance, or as engineering principles that may be turned into design requirements. Since literature so far engages only partially with the relevance and suitability of the extension of human rights in the realm of proprietary algorithms and privately owned Artificial Intelligence systems, this paper offers the necessary background and justification, building upon international human rights law theory and the concept of radiance of human rights. It aims to contribute to the scholarship promoting the human rights not only as ethical values but also as governance principles for Artificial Intelligence and algorithms. It also stresses the significance of concretizing and implementing the values of transparency, accountability, and explicability. Moreover, it suggests that for the ethically sound and societally beneficial employment of Artificial Intelligence and algorithms, useful insights may be derived from the field of technology governance. Stemming from that, it emphasizes the necessity to embrace the role of designers, and the need of conscious democratic control.