Attitudes Toward and Experiences of Digital Labour in South Africa - Inria - Institut national de recherche en sciences et technologies du numérique Access content directly
Conference Papers Year : 2020

Attitudes Toward and Experiences of Digital Labour in South Africa

Cuthbert Chidoori
  • Function : Author
  • PersonId : 1118213
Jean-Paul Van Belle
  • Function : Author
  • PersonId : 1007652


Digital labour is viewed as having the capacity to drive the technological and economic development by addressing critical issues that often encountered in African countries like South Africa, such as high unemployment, low local wages, lack of local demand and others. As such, it is seen as a crucial steppingstone towards (South) Africa’s move towards the Fourth Industrial Revolution (4IR). However, digital labour could also bring significant drawbacks such as exploitation of workers, unguaranteed or no remuneration. This research investigates the attitudes toward digital labour, intention to participate in digital labour; initial experiences from participating in digital labour and continued participation in digital labour practices. We propose, validate and empirically test a new integrative model, and supplement our model with qualitative findings. Digital workers’ attitudes and experiences toward digital labour did, unsurprisingly, correlate significantly with the intention and participation of people in digital labour with key aspects of digital labour pertaining to the Global South being identified. Most individuals responded positively toward their experience with digital labour, particularly based on the compensation that they expected or experienced for their digital work.
Fichier principal
Vignette du fichier
497529_1_En_9_Chapter.pdf (193.58 Ko) Télécharger le fichier
Origin : Files produced by the author(s)

Dates and versions

hal-03450703 , version 1 (26-11-2021)





Cuthbert Chidoori, Jean-Paul Van Belle. Attitudes Toward and Experiences of Digital Labour in South Africa. IFIP Joint Working Conference on the Future of Digital Work: The Challenge of Inequality (IFIPJWC), Dec 2020, Hyderabad, India. pp.102-116, ⟨10.1007/978-3-030-64697-4_9⟩. ⟨hal-03450703⟩
34 View
54 Download



Gmail Facebook X LinkedIn More