In recent years the amount of digitally stored content available as images, videos, documents, etc., has increased exponentially. With the invention of public storages like clouds etc., security and privacy of digital data are of extreme importance. With the availability of powerful editing tools, modification of digital data is no longer a challenging task. Content modification can be done either with positive intentions like image and video enhancement or with malicious intentions like image, video morphing, video piracy, etc. To detect malicious activities, ownership of digital content needs to be established. One possible solution is to embed owner information during the content generation process. So, a secure watermarking (WMG) scheme is proposed using Wavelet transform, Arnold transforms (AT) and QR factorization in this article. The novelty of this technique is the unique way of generating WM (watermark) which makes the WMG secure. The technique is analyzed using the images given in datasets, signal and image processing institute (SIPI), break our watermarking system (BOWS), and Copydays. The experimental results of the proposed scheme are promising.