One of the main challenges of wireless sensor networks is to maintain sensor nodes alive as long as possible, and a lot of efforts are dedicated to enable energy efficient communications. Wake-Up Receivers (WuRs) represent a promising solution for reducing the power consumption of nodes by enabling asynchronous communications. However, to achieve an ultra-low power consumption, WuRs circuits are kept as simple as possible, inducing a low sensitivity and thus a short range communication. As channel coding improves sensitivity, we propose to take advantage of the computing capability of the WuRs to apply a specific channel coding. The novelty resides in applying Minimum Energy coding with an Early Shutdown (MEES) of WuRs based on On-Off Keying (OOK) detectors. Both theoretical derivations and Monte-Carlo simulations show that the proposed coding scheme improves the reliability. Moreover, Moreover, MEES has been implemented on a non-coherent WuR prototype, and it is shown through experimentation that WuR reliability can be raised up to 22% compared to uncoded communications. Moreover, both the energy consumption and the latency can be significantly decreased thanks to the shutdown mechanism of MEES.