Tagged Magnetic Resonance images (tagged-MRI) are generally considered to be the gold standard of medical imaging in cardiology. By imaging spatially-modulated magnetizations of the deforming tissue, indeed, this modality enables an assessment of intra-myocardial deformations over the heart cycle. The objective of the present work is to incorporate the most valuable information contained in tagged-MRI in a data assimilation framework, in order to perform joint state-parameter estimation for a complete biomechanical model of the heart. This type of estimation is the second major step, after initial anatomical personalization, for obtaining a genuinely patient-specific model that integrates the individual characteristics of the patient, an essential prerequisite for benefitting from the model predictive capabilities. Here, we focus our attention on proposing adequate means of quantitatively comparing the cardiac model with various types of data that can be extracted from tagged-MRI after an initial image processing step, namely, 3D displacements fields, deforming tag planes or grids, or apparent 2D displacements. This quantitative comparison-called discrepancy measure-is then used to feed a sequential data assimilation procedure. In the state estimation stage of this procedure, we also propose a new algorithm based on the prediction-correction paradigm, which provides increased flexibility and effectiveness in the solution process. The complete estimation chain is eventually assessed with synthetic data, produced by running a realistic model simulation representing an infarcted heart characterized by increased stiffness and reduced contractility in a given region of the myocardium. From this simulation we extract the 3D displacements, tag planes and grids, and apparent 2D displacements, and we assess the estimation with each corresponding discrepancy measure. We demonstrate that-via regional estimation of the above parameters-the data assimilation procedure allows to quantitatively estimate the biophysical parameters with good accuracy, thus simultaneously providing the location of the infarct and characterizing its seriousness. This shows great potential for combining a biomechanical heart model with tagged-MRI in order to extract valuable new indices in clinical diagnosis.