The increasing availability of digital images, coupled with sophisticated artificial intelligence (AI) techniques for image classification, presents an exciting opportunity for biodiversity researchers to create new datasets of species observations. We investigated whether an AI plant species classifier could extract previously unexploited biodiversity data from social media photos (Flickr). We found over 60,000 geolocated images tagged with the keyword ‘‘flower’’ across an urban and rural location in the UK and classified these using AI, reviewing these identifications and assessing the representativeness of images. Images were predominantly biodiversity focused, showing single species. Non-native garden plants dominated, particularly in the urban setting. The AI classifier performed best when photos were focused on single native species in wild situations but also performed well at higher taxonomic levels (genus and family), even when images substantially deviated from this. We present a checklist of questions that should be considered when undertaking a similar analysis.