A reciprocal recommendation problem is one where the goal of learning is not just to predict a user's preference towards a passive item (e.g., a book), but to recommend the targeted user on one side another user from the other side such that a mutual interest between the two exists. The problem thus is sharply different from the more traditional items-to-users recommendation, since a good match requires meeting the preferences at both sides. We initiate a rigorous theoretical investigation of the reciprocal recommendation task in a specific framework of sequential learning. We point out general limitations, formulate reasonable assumptions enabling effective learning and, under these assumptions, we design and analyze a computationally efficient algorithm that uncovers mutual likes at a pace comparable to that achieved by a clairvoyant algorithm knowing all user preferences in advance. Finally, we validate our algorithm against synthetic and real-world datasets, showing improved empirical performance over simple baselines.