In many cases PLM implementations are halted in the first phases of larger projects. On average, implementation projects take longer, cost more than planned and not all goals are achieved despite modern software implementation methods like Agile or Scrum. This paper proposes another approach, in which the implementation method is inspired by product development methods in general and set based concurrent engineering in particular. The method is structured in five major steps alongside a method of knowledge management and reuse to support the implementation method. The five steps deal with scope and maturity level, requirements analysis, process mapping, rationale based solution selection and system consolidation. The element of knowledge reuse makes this method also accessible for small and medium sized companies, generally reluctant to conduct a fundamental process analysis before starting a software implementation. From there this knowledge can evolve towards a product configuration framework for PLM implementation. The paper outlines the method in theory and proposes further steps to investigate each step in more detailed research and case studies.