In organizations’ efforts to achieve process efficiency and agility, disciplines like business process management and case management have been used widely. While the former is a process-driven discipline which routes processes through specific activities, the latter advances through events based on the case data, characterizing it as event-driven and data-driven. However, these two apparently dissimilar approaches can be combined with the common goal to offer flexible service compositions in a service-dominant context. This paper proposes a way to do so through a business-engineering framework for service-dominant business. The structured approach for business design and the subsequent proposed implementation with IT systems will enable organizations, for instance in financial services sector, to leverage service automation. A working prototype for service management is developed as a proof-of-concept demonstrating that the realization of such a mixed approach is practically feasible.