Studying a product’s environmental impact on an interacted territory’s environmental status before and after design can increase decision makers’ accuracy when considering design for sustainability. Spatial representation of environmental information using Geographic Information Systems (GIS) is an approach to analyzing environmental status. This paper proposes a new data model to integrate geospatial data with product related data through environmental impacts over the whole lifecycle. This model uses coupling of GIS and PLM by ontology building. This new data model offers the possibility of enhancing sustainable products and obtaining more relevant results due to higher site specificity.