The purpose of this paper is to present results of applying the Kraljic purchasing portfolio model at three Norwegian engineer-to-order (ETO) companies. The case companies operate in different markets, deliver products of different levels of complexity, and apply different organizational strategies, and differ in several other ways. The paper discusses the ways in which the case companies can develop their supplier strategies based on the executed Kraljic analysis, while emphasizing the importance of taking the companies’ distinctive features into consideration.