This study applies two research methodologies, namely literature review and data survey, in order to analyze the behavioral context of contemporary society in its effects on individuals and organizations with regard to the uses of information technology. The behavioral conduct of contemporary society is different in several aspects from that presented in the past, so that new profiles are needed to undertake new business and enterprises. Bearing all this in mind, present paper discusses some important issues such as graphical analysis of the relationships in business networks, innovation, high-tech start-ups, public policies to encourage innovation, business models and their particularities, with a special emphasis in the subject of start-ups.