Gamification of Online Surveys: Design Process, Case Study, and Evaluation - Inria - Institut national de recherche en sciences et technologies du numérique Access content directly
Conference Papers Year : 2015

Gamification of Online Surveys: Design Process, Case Study, and Evaluation

Johannes Harms
  • Function : Author
  • PersonId : 1018373
Stefan Biegler
  • Function : Author
  • PersonId : 1018374
Christoph Wimmer
  • Function : Author
  • PersonId : 1018375
Karin Kappel
  • Function : Author
  • PersonId : 1017273
Thomas Grechenig
  • Function : Author
  • PersonId : 1001143

Abstract

Online surveys are an important means of data collection in marketing and research, but conventional survey designs are often perceived as dull and unengaging, resulting in negative respondent behavior. Gamification has been proposed to make online surveys more pleasant to fill and, consequently, to improve the quality of survey results. This work applied gamification to an existing survey targeted at teenagers and young adults. The gamified survey was evaluated in a study with 60 participants regarding the psychological and behavioral outcomes of gamification. Results indicate that gamification successfully increased the users’ perceived fun, the average time spent, as well as their willingness to use and recommend the survey, without introducing a strong bias in survey results, albeit with a lower overall response rate.
Fichier principal
Vignette du fichier
346937_1_En_16_Chapter.pdf (3.37 Mo) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-01599660 , version 1 (02-10-2017)

Licence

Attribution

Identifiers

Cite

Johannes Harms, Stefan Biegler, Christoph Wimmer, Karin Kappel, Thomas Grechenig. Gamification of Online Surveys: Design Process, Case Study, and Evaluation. 15th Human-Computer Interaction (INTERACT), Sep 2015, Bamberg, Germany. pp.219-236, ⟨10.1007/978-3-319-22701-6_16⟩. ⟨hal-01599660⟩
358 View
1743 Download

Altmetric

Share

Gmail Facebook X LinkedIn More