The Influence of Customer Familiarity and Personal Innovativeness toward Information Technologies on the Sense of Virtual Community and Participation - Inria - Institut national de recherche en sciences et technologies du numérique Accéder directement au contenu
Communication Dans Un Congrès Année : 2011

The Influence of Customer Familiarity and Personal Innovativeness toward Information Technologies on the Sense of Virtual Community and Participation

Résumé

The aim of this study is to investigate, on the one hand, the main effects of personal innovativeness and familiarity on perceived community support in the domain of the social network site Tuenti, and, on the other hand, the moderating effects of personal innovativeness on relationships between familiarity and perceived community support. A Structural Equation Modelling, specifically Partial Least Square, is proposed to assess the relationships between the constructs together with the predictive power of the model analysed. The results demonstrate that increasing PIIT and familiarity can be seen as important initiatives that promote perceived community support and avoid the consideration of competitive social network sites.
Fichier principal
Vignette du fichier
978-3-642-23765-2_19_Chapter.pdf (497.07 Ko) Télécharger le fichier
Origine : Fichiers produits par l'(les) auteur(s)
Loading...

Dates et versions

hal-01591793 , version 1 (22-09-2017)

Licence

Paternité

Identifiants

Citer

Manuel J. Sánchez-Franco, José Antonio Carballar-Falcón, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad. The Influence of Customer Familiarity and Personal Innovativeness toward Information Technologies on the Sense of Virtual Community and Participation. 13th International Conference on Human-Computer Interaction (INTERACT), Sep 2011, Lisbon, Portugal. pp.265-279, ⟨10.1007/978-3-642-23765-2_19⟩. ⟨hal-01591793⟩
66 Consultations
116 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More