A Means-End Analysis of Consumers’ Perceptions of Virtual World Affordances for E-commerce - Inria - Institut national de recherche en sciences et technologies du numérique Accéder directement au contenu
Communication Dans Un Congrès Année : 2011

A Means-End Analysis of Consumers’ Perceptions of Virtual World Affordances for E-commerce

Minh Quang Tran
  • Fonction : Auteur
  • PersonId : 1016847
Shailey Minocha
  • Fonction : Auteur
  • PersonId : 1016848
Dave Roberts
  • Fonction : Auteur
  • PersonId : 1016849
Angus Laing
  • Fonction : Auteur
  • PersonId : 1016850
Darren Langdridge
  • Fonction : Auteur
  • PersonId : 1016851

Résumé

Virtual worlds are three-dimensional (3D) persistent multi-user online environments where users interact through avatars. The affordances of virtual worlds can be useful for business-to-consumer e-commerce. Moreover, affordances of virtual worlds can complement affordances of websites to provide consumers with an enhanced e-commerce experience. We investigated which affordances of virtual worlds can enhance consumers’ experiences on e-commerce websites. We conducted laddering interviews with 30 virtual world consumers to understand their perceptions of virtual world affordances. A means-end analysis was then applied to the interview data. The results suggest co-presence, product discovery, 3D product experience, greater interactivity with products and sociability are some of the key virtual world affordances for consumers. We discuss theoretical implications of the research using dimensions from the Technology Acceptance Model. We also discuss practical implications, such as how virtual world affordances can be incorporated into the design of e-commerce websites.
Fichier principal
Vignette du fichier
978-3-642-23774-4_30_Chapter.pdf (350.26 Ko) Télécharger le fichier
Origine : Fichiers produits par l'(les) auteur(s)
Loading...

Dates et versions

hal-01590556 , version 1 (19-09-2017)

Licence

Paternité

Identifiants

Citer

Minh Quang Tran, Shailey Minocha, Dave Roberts, Angus Laing, Darren Langdridge. A Means-End Analysis of Consumers’ Perceptions of Virtual World Affordances for E-commerce. 13th International Conference on Human-Computer Interaction (INTERACT), Sep 2011, Lisbon, Portugal. pp.362-379, ⟨10.1007/978-3-642-23774-4_30⟩. ⟨hal-01590556⟩
67 Consultations
163 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More