Co-evolving Trust Mechanisms for Catering User Behavior - Inria - Institut national de recherche en sciences et technologies du numérique Access content directly
Conference Papers Year : 2012

Co-evolving Trust Mechanisms for Catering User Behavior

Abstract

While most of the computational trust models devote to truthfully detecting trustworthy individuals, much less attention is paid to how these models are perceived by users, who are the core of the trust machinery. Understanding the relation between trust models and users’ perception of those models may contribute for reducing their complexity, while improving the user-experience and the system performance. Our work recognizes reputation, recommendation and rating systems as online trust representatives and explores the biased behavior resulting from users’ perception of those systems. Moreover, we investigate the relation and inter-dependencies between trust mechanisms and user behavior with respect to context, risk, dynamics and privacy. We perform experimental study and identify few types of cognitive biases that users exhibit. Based on the identified factors and the findings of the study, we propose a framework for addressing some of the issues attributed to users’ biased behavior.
Fichier principal
Vignette du fichier
978-3-642-29852-3_1_Chapter.pdf (626.42 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-01517663 , version 1 (03-05-2017)

Licence

Attribution

Identifiers

Cite

Tanja Ažderska. Co-evolving Trust Mechanisms for Catering User Behavior. 6th International Conference on Trust Management (TM), May 2012, Surat, India. pp.1-16, ⟨10.1007/978-3-642-29852-3_1⟩. ⟨hal-01517663⟩
37 View
58 Download

Altmetric

Share

Gmail Facebook X LinkedIn More