An Empirical Based Proposal for Mass Customization Business Model in Footwear Industry - Inria - Institut national de recherche en sciences et technologies du numérique Accéder directement au contenu
Communication Dans Un Congrès Année : 2013

An Empirical Based Proposal for Mass Customization Business Model in Footwear Industry

Résumé

This research aims at developing a business model for companies in the footwear industry interested in implementing Mass Customization with the goal of offering to the market products which perfectly match customers’ needs. The studies on mass customization are actually mostly focused on product development and production system aspects. This study extends the business modeling including also Supply Chain aspects. The research is based on analyzing Mass Customization application in reality, within some companies operating in footwear industry. Through the real cases of Mass Customization implementation, a business model proposal is developed as an attempt to generalize the empirical findings.
Fichier principal
Vignette du fichier
978-3-642-40352-1_39_Chapter.pdf (268.46 Ko) Télécharger le fichier
Origine : Fichiers produits par l'(les) auteur(s)
Loading...

Dates et versions

hal-01472257 , version 1 (20-02-2017)

Licence

Paternité

Identifiants

Citer

Golboo Pourabdollahian, Donatella Corti, Chiara Galbusera, Julio Kostycz Silva. An Empirical Based Proposal for Mass Customization Business Model in Footwear Industry. 19th Advances in Production Management Systems (APMS), Sep 2012, Rhodes, Greece. pp.310-317, ⟨10.1007/978-3-642-40352-1_39⟩. ⟨hal-01472257⟩
62 Consultations
143 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More