Multiagent System-Based Simulation Method of Service Diffusion in Consumer Networks – Application to Repeatedly Purchased Plural Services – - Inria - Institut national de recherche en sciences et technologies du numérique Access content directly
Conference Papers Year : 2013

Multiagent System-Based Simulation Method of Service Diffusion in Consumer Networks – Application to Repeatedly Purchased Plural Services –

Abstract

This paper presents a simulation based analysis method for service diffusion in consumer networks. Services with good qualities do not always diffuse because service quality is often unstable because of the nature of service delivery systems involving human. Consumers cannot also confirm the quality of service before purchase because service has no shape. Therefore, it is necessary to study diffusion process of service by computer simulations to clarify the process of acceptance among consumers in consideration with heterogeneity of consumer utility due to the unstable service quality. This paper proposes a multiagent-based model for diffusion of plural competing services repeated purchased in consumer networks including heterogeneity of consumer utility. It is verified that the heterogeneity of consumer utility and network structure affect service diffusion process in the results of computer simulations. Finally, the diffusion process of services is concluded in terms both of the number of service and repetition of service purchase.
Fichier principal
Vignette du fichier
978-3-642-40361-3_40_Chapter.pdf (99.87 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-01470636 , version 1 (17-02-2017)

Licence

Attribution

Identifiers

Cite

Nobutada Fujii, Toshiya Kaihara, Tomoya Yoshikawa. Multiagent System-Based Simulation Method of Service Diffusion in Consumer Networks – Application to Repeatedly Purchased Plural Services –. 19th Advances in Production Management Systems (APMS), Sep 2012, Rhodes, Greece. pp.313-320, ⟨10.1007/978-3-642-40361-3_40⟩. ⟨hal-01470636⟩
174 View
57 Download

Altmetric

Share

Gmail Facebook X LinkedIn More