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Conference Papers Year : 2013

Assessing Emotions Related to Privacy and Trust in Personalized Services

Ilias O. Pappas
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Panos E. Kourouthanassis
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Vassilios Chrissikopoulos
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Abstract

This study explores the dynamics of personalized services in online shopping, with regard to emotions, privacy and trust. The basic emotions of happiness and anxiety were chosen. A sample of 182 online shoppers was used to assess the effect of privacy and trust on their emotions through personalized services, and how these emotions ultimately affect their purchase intentions. The findings indicate that privacy affects anxiety while trust affects happiness, while both emotions have significant influence on customers’ intention to buy through personalized services. The study concludes with theoretical and practical implications, limitations, and future research directions.
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hal-01470546 , version 1 (17-02-2017)

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Ilias O. Pappas, Michail N. Giannakos, Panos E. Kourouthanassis, Vassilios Chrissikopoulos. Assessing Emotions Related to Privacy and Trust in Personalized Services. 12th Conference on e-Business, e-Services, and e-Society (I3E), Apr 2013, Athens, Greece. pp.38-49, ⟨10.1007/978-3-642-37437-1_4⟩. ⟨hal-01470546⟩
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