Quality Improvements for Ensuring e-Retailing Success in India: Constructs and Frameworks - Inria - Institut national de recherche en sciences et technologies du numérique Accéder directement au contenu
Communication Dans Un Congrès Année : 2013

Quality Improvements for Ensuring e-Retailing Success in India: Constructs and Frameworks

Marya Wani
  • Fonction : Auteur
  • PersonId : 1001627
Vishnupriya Raghavan
  • Fonction : Auteur
  • PersonId : 1001628
Dolphy M. Abraham
  • Fonction : Auteur
  • PersonId : 1001629
Madhumita G. Majumder
  • Fonction : Auteur
  • PersonId : 1001630

Résumé

This extended abstract presents a review of various constructs and evaluation frameworks proposed in the literature for e-Retailers. Our study shows that the existing frameworks apply to either the technical or the non-technical elements of an e-Retailing site and not both of them. Therefore, a comprehensive framework covering all aspects of quality is what is required. Furthermore, for the long run sustenance and growth of e-Retailing, it is necessary to focus on the service provided and not only the technical aspects. In the Indian context, where e-Retailing is beginning to enter a rapid growth phase, evaluation methods and metrics which are appropriate are necessary. Our extended abstract highlights the key issues that will help define these constructs.
Fichier principal
Vignette du fichier
978-3-642-38862-0_46_Chapter.pdf (221.19 Ko) Télécharger le fichier
Origine : Fichiers produits par l'(les) auteur(s)
Loading...

Dates et versions

hal-01468145 , version 1 (15-02-2017)

Licence

Paternité

Identifiants

Citer

Marya Wani, Vishnupriya Raghavan, Dolphy M. Abraham, Madhumita G. Majumder. Quality Improvements for Ensuring e-Retailing Success in India: Constructs and Frameworks. InternationalWorking Conference on Transfer and Diffusion of IT (TDIT), Jun 2013, Bangalore, India. pp.639-643, ⟨10.1007/978-3-642-38862-0_46⟩. ⟨hal-01468145⟩
54 Consultations
80 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More