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Conference Papers Year : 2013

Business Model Canvas as Tool for SME


SME needs good tools to overcome the “grow or die” situation many of them reaches a few years after start. This paper describes the strategy of two SMEs, based on a short case study, in the context of Osterwalders’ Business Model Canvas. The investigation try to map whether SMEs, such as the given case studies, actually follow or can utilize a pattern towards success in line with Osterwalders Business Map Canvas. , The work suggests that the Canvas is suitable for mapping purposes of current activities, but not suitable as a “paradigm” or framework to follow when outlining strategies for the future.
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Dates and versions

hal-01451749 , version 1 (01-02-2017)


Attribution - CC BY 4.0



Jan Frick, Murshid Mikael Ali. Business Model Canvas as Tool for SME. 20th Advances in Production Management Systems (APMS), Sep 2013, State College, PA, United States. pp.142-149, ⟨10.1007/978-3-642-41263-9_18⟩. ⟨hal-01451749⟩
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