Adoption of Mobile Banking in Jordan: Exploring Demographic Differences on Customers’ Perceptions - Inria - Institut national de recherche en sciences et technologies du numérique Access content directly
Conference Papers Year : 2015

Adoption of Mobile Banking in Jordan: Exploring Demographic Differences on Customers’ Perceptions

Ali Abdallah Alalwan
  • Function : Author
  • PersonId : 999538
Nripendra P. Rana
  • Function : Author
  • PersonId : 999539
Yogesh K. Dwivedi
  • Function : Author
  • PersonId : 999540
Banita Lal
  • Function : Author
  • PersonId : 999541
Michael D. Williams
  • Function : Author
  • PersonId : 999508

Abstract

This study aims to explore whether Jordanian customers’ perceptions on intention and adoption of Mobile banking (MB) services varies according to their demographic characteristics. As per the prior literature, five demographic factors, namely age, gender, income, education and customer’s experience with computer and Internet have been considered in the current study. The required data were collected from the field survey questionnaires administered to a convenience sample of Jordanian banking customers. The major statistical results (mean and standard deviation) demonstrate that the customers’ perceptions on intention and adoption of MB are likely to vary due to customers’ demographic differences. According to the current study’s findings, it was also noticed that despite the fact that the most of the sample respondents express a high intention to adopt MB, the adoption rate for the majority of MB services was low.
Fichier principal
Vignette du fichier
371453_1_En_2_Chapter.pdf (476.18 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-01448054 , version 1 (27-01-2017)

Licence

Attribution

Identifiers

Cite

Ali Abdallah Alalwan, Nripendra P. Rana, Yogesh K. Dwivedi, Banita Lal, Michael D. Williams. Adoption of Mobile Banking in Jordan: Exploring Demographic Differences on Customers’ Perceptions. 14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. pp.13-23, ⟨10.1007/978-3-319-25013-7_2⟩. ⟨hal-01448054⟩
96 View
392 Download

Altmetric

Share

Gmail Facebook X LinkedIn More