With the advent of virtualization and network function softwarization, the networking world shifts to Software Defined Networking (SDN) and OpenFlow is one of the most suitable candidates to implement the southbound API. In the meanwhile, the generalization of broadband Internet has led to massive content consumption. However, while content is usually retrieved via layer 7 protocols, OpenFlow operations are performed at lower layers (layer 4 or lower) making the protocol ineffective to deal with contents. To address this issue, we define an abstraction to unify network level and content level operations and present a straw-man logically centralized architecture proposal to support it. Our implementation demonstrates the feasibility of the solution and its advantage over fully centralized approach.