The ability of SOHO networks to connect to the Internet through several Internet service providers, gives high potential to enable rich cloud-based network services for enterprises. Nevertheless, it remains a huge challenge for SOHOs to leverage such multi-homing and cloud networking capabilities. For such a reason, we introduce the vSP concept (virtual Service Provider). The idea of vSP is to hide the technical complexity inherent to multi-homing and allow SOHOs to seamlessly use their cloud resources. The role of the vSP is to orchestrate traffic between the different Internet Services Providers (ISPs) in order to maximize the cloud service performance without requiring any intervention of the SOHO network administrator.