Writing cases as a knowledge capture process in a competitive intelligence program
Abstract
Students in Competitive Intelligence (CI) programs submit a report following their internship in an organisation. It is proposed that the result of their experiences be shared with their peers, in the form of cases written for in-class analysis. A knowledge base is thus created, which gradually becomes the program's memory and, by its constant renewal and connection with the reality, the most useful teaching tool for the professor.
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