In this paper we report on our ongoing project aimed at protecting the privacy of the user when dealing with location-based services. The starting point of our approach is the principle of geo-indistinguishability, a formal notion of privacy that protects the user’s exact location, while allowing approximate information – typically needed to obtain a certain desired service – to be released. We then present two mechanisms for achieving geo-indistinguishability, one generic to sanitize locations in any setting with reasonable utility, the other custom-built for a limited set of locations but providing optimal utility. Finally we extend our mechanisms to the case of location traces, where the user releases his location repeatedly along the day and we provide a method to limit the degradation of the privacy guarantees due to the correlation between the points. All the mechanisms were tested on real datasets and compared both among themselves and with respect to the state of the art in the field.