Design science research is a way of creating and studying new technological phenomena, where the understanding comes from inventing, designing, and building new forms of solutions to problems. It has been touted as a new means for the IS field to improve its relevance as the resulting design artifact(s) can directly be used to solve relevant problems. DSR is different from other types of research in its focus on building artifacts and learning from the use and application of the artifacts. It is different in that it engages reality in a way that no descriptive or observational research method can. DSR shares the iterative process with action research but can take place in a laboratory without any involvement of users as researchers (Iivari and Venable 2009).