The aim of this research is to understand the difference in visual attention to 2D and 3D content depending on texture and amount of depth. Two experiments were conducted using an eye-tracker and a 3DTV display. Collected fixation data were used to build saliency maps and to analyze the differences between 2D and 3D conditions. In the first experiment 51 observers participated in the test. Using scenes that contained objects with crossed disparity, it was discovered that such objects are the most salient, even if observers experience discomfort due to the high level of disparity. The goal of the second experiment is to decide whether depth is a determinative factor for visual attention. During the experiment, 28 observers watched the scenes that contained objects with crossed and uncrossed disparities. We evaluated features influencing the saliency of the objects in stereoscopic conditions by using contents with low-level visual features. With univariate tests of significance (MANOVA), it was detected that texture is more important than depth for selection of objects. Objects with crossed disparity are significantly more important for selection processes when compared to 2D. However, objects with uncrossed disparity have the same influence on visual attention as 2D objects. Analysis of eye movements indicated that there is no difference in saccade length. Fixation durations were significantly higher in stereoscopic conditions for low-level stimuli than in 2D. We believe that these experiments can help to refine existing models of visual attention for 3D content.