Several governmental and non-governmental organizations (NGOs), motivated by the UNESCO have undertaken the task of documenting the intangible cultural heritage of their communities. However, this has proven to be a difficult task. In this work we present a conceptual knowledge discovery in databases (CKDD) approach to aid a particular organization in this task (which has already started). Because of the dynamism of the cultural heritage domain, the design of the database used to store the documentation data has become obsolete. We propose to redesign the database (actually, its schema) to unveil independent modules of information collaboratively created by different domain experts. Finally, we present a straightforward method to convert the redesigned data schema into an ontological model which can be used for integration and publication purposes.