In the digital age, it is crucial to understand and tailor experiences for users interacting with systems and applications. This requires the creation of user contextual profiles that combine user profiles with contextual information. However, there is a lack of research on the integration of contextual information with different user profiles. This study aims to address this gap by designing a user contextual profile ontology that considers both user profiles and contextual information on each profile. Specifically, we present a design and development of the user contextual profile ontology with a focus on the vehicle sales domain. Our designed ontology serves as a structural foundation for standardizing the representation of user profiles and contextual information, enhancing the system’s ability to capture user preferences and contextual information of the user accurately. Moreover, we illustrate a case study using the User Contextual Profile Ontology in generating personalized recommendations for vehicle sales domain.