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Journal Articles Mathematical Social Sciences Year : 2023

Social influence: The Usage History heuristic


Individual behavior such as choice of fashion, adoption of new products, and selection of means of transport is influenced by taking account of others' actions. We study social influence in a heterogeneous population and analyze the behavior of the dynamic processes. We distinguish between two information regimes: (i) agents are influenced by the adoption ratio, (ii) agents are influenced by the usage history. We identify the stable equilibria and long-run frequencies of the dynamics. We then show that the two processes generate qualitatively different dynamics, leaving characteristic 'footprints'. In particular, (ii) favors more extreme outcomes than (i).
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hal-04367513 , version 1 (03-01-2024)




Bary S R Pradelski. Social influence: The Usage History heuristic. Mathematical Social Sciences, 2023, pp.1-21. ⟨10.2139/ssrn.4226526⟩. ⟨hal-04367513⟩
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