The demand for Internet services that require frequent updates through small messages, also known as microblogging, has tremendously grown in the past few years. Although the use of such applications by domestic users is usually free, their access from mobile devices is subject to fees and consumes energy from limited batteries. If a user activates his mobile device and is in the range of a publisher, an update is received at the expense of monetary and energy costs. Thus, users face a tradeoff between such costs and their messages aging. The goal of this paper is to show how to cope with such a tradeoff, by devising aging control policies. An aging control policy consists of deciding, based on the utility of the owned content, whether to activate the mobile device, and if so, which technology to use (WiFi or cellular). We present a model that yields the optimal aging control policy. Our model is based on a Markov Decision Process (MDP) in which states correspond to content ages. Using our model, we show the existence of an optimal strategy in the class of threshold strategies, wherein users activate their mobile devices if the age of their poadcasts surpasses a given threshold and remain inactive otherwise. The accuracy of our model is validated against traces from the UMass DieselNet bus network.