Measuring Audience Retention in YouTube - Inria - Institut national de recherche en sciences et technologies du numérique Access content directly
Conference Papers Year : 2019

Measuring Audience Retention in YouTube


There exist many aspects involved in a video turning viral on YouTube. These include properties of the video such as the attractiveness of its title and thumbnail, the recommendation policy of YouTube, marketing and advertising policies and the influence that the video's creator or owner has in social networks. In this work, we study audience retention measures provided by YouTube to video creators which may provide valuable information for improving the videos and for better understanding the viewers' potential interests in them. We then study the question of when is a video too long and can gain from being shortened. We examine consistency between several existing audience retention measures. We end in a proposal for a new audience retention measure and identify its advantages.
Fichier principal
Vignette du fichier
hal retention.pdf (4.26 Mo) Télécharger le fichier
Origin : Files produced by the author(s)

Dates and versions

hal-02053300 , version 1 (01-03-2019)



Eitan Altman, Tania Jimenez. Measuring Audience Retention in YouTube. VALUETOOLS 2019 - 12th EAI International Conference on Performance Evaluation Methodologies and Tools, Mar 2019, Palma, Spain. pp.79-85, ⟨10.1145/3306309.3306322⟩. ⟨hal-02053300⟩
225 View
1513 Download



Gmail Facebook X LinkedIn More