Emerging ITS applications, such as point of interest distribution, require information delivery from the Internet to a group of vehicles. Such an Internet-to-VANET multicast service raises several challenges including efficient multicast mobility management and multicast message delivery in a geographic area (geocast). In this paper we propose to extend the PMIP (Proxy Mobile IP) mobility management scheme such that it allows vehicles in a geographic area to subscribe to the multicast group with low control overhead by exploiting vehicular ad hoc networking. We then propose Melody, a geocast routing protocol, which extends the multicast service coverage in the VANET based on overlay routing. Our simulation results show that Melody provides an improved communication performance in urban areas in comparison to geographic flooding.