Sponsored search auctions: an overview of research with emphasis on game theoretic aspects - Inria - Institut national de recherche en sciences et technologies du numérique Access content directly
Journal Articles Electronic Commerce Research Year : 2012

Dates and versions

hal-00758036 , version 1 (27-11-2012)

Identifiers

Cite

Patrick Maillé, Evangelis Markakis, Maurizio Naldi, Georges D. Stamoulis, Bruno Tuffin. Sponsored search auctions: an overview of research with emphasis on game theoretic aspects. Electronic Commerce Research, 2012, 12, pp.265-300. ⟨10.1007/s10660-012-9094-8⟩. ⟨hal-00758036⟩
215 View
0 Download

Altmetric

Share

Gmail Facebook X LinkedIn More