The evolution of digital technologies is by its very nature, disruptive, compelling organisations to reconsider the relationships among employees, customers, and suppliers. In addition, organisations must carefully consider their strategies to fully exploit the digital revolution’s benefits as these technologies are diffused across organisations at an accelerated pace. Organisational strategies related to technological advancement such as cyber-physical systems, artificial intelligence, and new forms of human-machine interaction, must therefore address economic benefit for the organisation, while minimising job dislocation, preventing digital exclusion, and reducing risk of marginalisation. In order to devise a comprehensive approach, the aim of this study is to suggest a model, The Diffusion of Innovation (DOI) Experience, which organisations may reference to encourage and facilitate the adoption of, and adaption to, technology by employees within organisations. Such a model is relevant in the context of facing organisational transformation as it focuses on the individual employee experience and reaction to change, specifically within the context of adopting a new technology. By applying the DOI Experience Model, organisations can improve their change management practices with regard to technological change, and subsequently increase the success rate of technology adoption within the organisation.