Public organizations in the role of publishers publish data for anyone to reuse, which can lead to benefits. However, the process descriptions for this publishing work focus on one or a few issues, which leaves out important areas and decisions. Little seems to be known about variations between publishers based on one common point of comparison. Therefore, this paper presents a comparison between two publishers: Namur (Belgium) and Linköping (Sweden). The comparison is based on a process framework, seven in-depth interviews, document studies, and a verification meeting with one respondent. We learned that the OGD manager is an agent of change who need to balance implementation and guidance, the orthodox method of e-mail registration can be used to engage users and monitor impact, the organizational unit for OGD is cross-organizational, and the publisher process framework could be used as ex-ante strategic guidelines and context-specific recommendations.